Agency: Memories Events
Creative & Production Team: Memories Events
Images & Film: Courtesy of Memories Events
RIYADH & DUBAI An intimate Ramadan experience created for Trendyol, bringing together fashion, culture and contemporary hospitality across a series of Suhoor gatherings in Riyadh and Dubai. Built around the concept Ramadan Nights, the experience reinterpreted Middle Eastern architectural heritage through a contemporary lens. Soft stucco textures, arches, warm lantern light, natural materials and subtle cultural details created an elegant environment designed for connection, discovery and social content. The guest journey combined hospitality with curated brand moments, including Ramadan collection displays, beauty experiences, photo opportunities, cultural activations and intimate seating areas, integrating Trendyol naturally throughout the evening rather than treating the experience as a conventional product showcase. Client: Trendyol Project: Ramadan Nights / Suhoor Gathering Location: Riyadh, Saudi Arabia & Dubai, UAE Role: Creative Direction Scope: Creative Concept · Experience Design · Spatial Design · Guest Journey · Brand Activations · Visual Direction · Team Leadership · Design Oversight