DUBAI, UAE An immersive brand experience created for Snapchat at the 1 Billion Followers Summit, transforming the platform’s playful visual language into a physical environment built for creators, interaction and content. The experience brought Snapchat’s iconic identity to life through bold architecture, bilingual branding and a series of interactive moments designed around participation and social sharing. Guests moved through a collection of creator-focused activations including an AR Photo Booth, Snap Stars dance-off, branded content moments, social lounges and outdoor gathering spaces, creating multiple opportunities to engage with the platform beyond the screen. The result was a vibrant and highly recognizable Snapchat environment that combined spatial design, technology, entertainment and content creation into one cohesive creator experience. Client: Snapchat Project: 1 Billion Followers Summit Brand Experience Location: Dubai, UAE Role: Creative Direction Scope: Creative Direction · Experience Design · Spatial Design · Interactive Activations · Content Experiences · Visual Direction · Team Leadership · Design Oversight
