Saudi Tourism Authority/ Spectacular Saudi

MUMBAI, INDIA An immersive cultural experience created for the Saudi Tourism Authority, designed to introduce the diversity and evolving identity of Saudi Arabia to audiences in India. Built around the concept From Sand to Sapphire, the experience connected the landscapes and culture of Saudi Arabia with India through a journey of exploration and storytelling. Guests moved through a series of immersive chapters celebrating heritage, natural wonders, contemporary Saudi life, women, luxury, cuisine and hospitality, culminating in a theatrical finale that brought the journey to life. Client: Saudi Tourism Authority Project: From Sand to Sapphire, Spectacular Saudi Location: Mumbai, India Role: Creative Direction Scope: Concept Development · Experience Strategy · Spatial Design · Team Leadership · Design Oversight