PlayStation 5 Retail Elements
Launching the new PlayStation 5 in the Middle East region by designing a system for furniture in retail stores that effectively showcases the product and creates an immersive in-store experience for customers.
To achieve this, a toolkit has been created that includes designs for back-to-back, front aisle, island, and wall furniture setups that will be replicated in all countries within the region. These different furniture setups are intended to cater to different types of retail stores and provide flexibility in showcasing the PlayStation 5 in different retail environments.
The overall goal of the project is to create a consistent and engaging visual experience for customers across the Middle East region, with the new PlayStation 5 as the centrepiece of the retail store display. By creating a system of furniture that highlights the product's features and benefits, this project aims to increase brand recognition, drive sales, and solidify PlayStation's position as a market leader in the gaming industry.
Wall Furniture
Front Aisle
Back-to-Back Aisle
Showcasing the PlayStation 5
Unique Implementations in Virgin Megastore and Jumbo Retail Store
Credits:
Team: Virtuality
Creative Director: Fabian Pulido
Project Director: Karl Eid
3D Artists: Fabian Pulido, Rio Wahab, Colin Del Callar
Developer: Nairah Thaha
Motion Designer: Srishti Sharma
Project Manager: Wagdi Ryad
THANKS!