LOUNGE ESTÉREO PICNIC
Blue Ice, a new Marlboro capsule product, needed a break-through concert presence and place for its smokers to take some time out. We explore and leveraged the idea of transformation – just like a capsule cigarette. The idea behind Transformation Sphere is to change any given environment into an eye-popping POS smoking lounge. It’s extremely modular and lightweight construction allowed for quick and painless assembly by just a small handful of people.