RIYADH, SAUDI ARABIA An immersive launch experience created for Kérastase PREMIÈRE, transforming the product’s message of repair and renewal into a celebration of strength, confidence and beauty. Built around the concept Ignite Your Inner Strength, the experience used the visual language of boxing and competition to tell the story of damaged hair fighting back. Guests moved through product discovery, scientific demonstrations, personalized consultations, content creation and bespoke gifting, with the boxing ring becoming the heart of the experience and a stage for key brand and entertainment moments. Client: Kérastase Location: Riyadh, Saudi Arabia Role: Creative Direction Scope: Concept Development · Experience Design · Team Leadership · Design Oversight
