Fila's New Retail Store
A Fusion of Technology and Brand Experience
Our collaboration with Fila aimed to create an innovative and immersive retail store experience that utilized technology to showcase the brand's products in a unique and memorable way. Our goal was to design an environment that would captivate and engage customers, reinforcing Fila's brand identity while driving sales.
To achieve this, we developed several experiences, including a hologram box, a 30-second animation, and a display of the brand's best-selling shoes. Each of these experiences was carefully crafted to create a distinctive and unforgettable customer journey.
Our approach focused on a combination of cutting-edge technology and a deep understanding of Fila's brand values and target audience. By working closely with the client, we were able to design experiences that perfectly aligned with Fila's vision, creating an environment that was visually stunning and highly engaging.
Hologram Box
Our project for Fila included the creation of a captivating hologram box experience that would serve as the point of attraction for customers entering the store. The hologram box featured rotating, floating sneakers showcasing Fila's best-selling products and was designed to fit seamlessly into the store's overall aesthetic.
PROJECTION
we also created a 30-second animation that was constantly displayed in a loop on a wall inside the store. This innovative use of projectors allowed us to create a visually stunning, immersive environment that served as an attention-grabbing centerpiece for the store. The animation gave the illusion of a 3D world that came out of the wall, using elements of the brand
CGI animation
FLOATING SHOES
We also designed a one-of-a-kind display space for Fila's sneakers. We used powerful magnets inside the sneakers and the platform to create the illusion of levitation. This is an excellent way to showcase a product in a unique way that will catch the attention of consumers.
CGI
As part of our collaboration with Fila, we also used 3D CGI (computer-generated images) to recreate some of the brand's best-selling shoes, including the Disruptor2 , Hallasan, Electrove, and Teratach 600 models. To do this, we began by obtaining the physical shoes and using photogrammetry to take hundreds of pictures, which we then used to create a basic 3D model.
To ensure that the 3D models were as realistic as possible, we took high-quality pictures of the textures of the leather, plastic, fabric, and laces of the original shoes. These textures were then used to create detailed 3D textures for our models. We also added in details like stitches and imperfections to make the final 3D models look as realistic as possible.
Using photogrammetry to create the 3D models was an innovative approach that allowed us to capture the exact shape and details of the physical shoes. This level of accuracy was crucial to ensure that the 3D models were an accurate representation of the original products. The resulting 3D models allowed us to create stunning visual displays that showcased the shoes in great detail, helping to attract and engage customers in the store.
Overall, our use of 3D CGI and photogrammetry was a highly effective way to showcase Fila's products in a new and innovative way. By using these cutting-edge technologies, we were able to create visually stunning displays that helped to reinforce Fila's brand identity and attract and engage customers.
Electrove
Disruptor 2
Fila Hallasan
Fila Electrove
Fila Terratach 600
Our collaboration with Fila resulted in a rewarding project that utilized innovative technology to create a unique retail store experience. By implementing the hologram box, sneaker displays, and a 30-second animation, we were able to create an immersive and visually stunning environment that aligned with Fila's brand identity. We worked closely with Fila throughout the project to ensure that the designs and experiences met their brand values and targeted audience. The end result was a retail store that engaged and captivated customers, providing an enhanced and memorable customer experience.
Our approach to the project highlighted the potential of technology to transform the retail industry and elevate customer engagement. By leveraging our expertise in cutting-edge technologies and our deep understanding of Fila's brand values, we were able to create a unique and memorable customer journey. The project was a testament to the power of collaboration between experts in technology and brand identity to create something truly innovative.
In summary, our work with Fila was impactful and demonstrated the possibilities of technology to enhance customer experience and engage with audiences in new and exciting ways. We are proud of the results achieved and are excited to continue exploring the boundaries of what's possible in the future.
Credits:
Team: Virtuality
Creative Director: Fabian Pulido
3d Artist: Fabian Pulido, Rio Wahab, Colin Del Callar
Project Director: Karl Eid
Project Manager: Wagdi Ryad, Adhir Suvarna
Edition: Srishti Sharma
Byfar Studio
Thanks