DUBAI / UAE An immersive exhibition experience created for Diriyah, translating the architectural character, craftsmanship and hospitality of Najdi culture into a contemporary spatial environment. Inspired by Najdi doors as gateways to Diriyah’s heritage, the design combined monumental entrances, mudbrick-inspired architecture, traditional geometric patterns, natural materials and warm hospitality to create a strong sense of place. The space brought together cultural storytelling, partner areas, a Majlis, hospitality and live activations including door painting, mudbrick making, calligraphy, traditional music and Arda performances, allowing visitors to engage with Diriyah through architecture, craft and experience. Client: Diriyah Project: Cultural Exhibition Experience Role: Creative Direction Scope: Concept Development · Spatial Design · Cultural Storytelling · Experience Design · Team Leadership · Design Oversight
