DUBAI, UAE A large-scale launch experience developed for Dar Global and Trump International Hotel & Tower Dubai, introducing a new landmark to Dubai’s luxury real estate landscape. The final experience evolved into a refined, contemporary environment defined by a predominantly black visual language, architectural lighting and restrained luxury. The simplified design placed the focus on the brand, the property and the significance of its arrival in Dubai. From the arrival and hospitality experience to the main event and property presentation, every touchpoint was designed to build anticipation around the launch while creating a sophisticated setting for guests, investors, media and VIPs. The result was a confident and highly controlled brand experience that reflected the scale and positioning of the development while allowing the launch itself to remain the central moment. Client: Dar Global / Trump International Hotel & Tower Dubai Project: Dubai Launch Event Location: Dubai, UAE Role: Creative Direction Scope: Creative Concept · Experience Strategy · Guest Journey · Spatial Design · Visual Direction · Main Event · Hospitality · Team Leadership · Design Oversight
