RIYADH, SAUDI ARABIA A leasing kick-off experience created for Cenomi to introduce Jawharat Riyadh to prospective retailers and business partners, positioning the development as a new destination within Saudi Arabia’s evolving retail landscape. The experience was designed around a sequence of changing atmospheres, moving guests through arrival, networking, activations, dining and presentations. Dynamic lighting, large-scale media, architectural structures and hospitality were combined to communicate the project’s scale, design vision and future potential. Client: Cenomi Project: Jawharat Riyadh Leasing Kick-Off Location: Riyadh, Saudi Arabia Role: Creative Direction Scope: Concept Development · Experience Design · Team Leadership · Design Oversight
