DUBAI, UAE A premium automotive launch experience created to introduce AVATR to the UAE and mark the brand’s entry into the Middle East. The experience translated AVATR’s vision of intelligent luxury mobility into a sophisticated physical environment, combining technology, design and performance. Immersive digital installations, dynamic lighting and carefully integrated vehicle displays created a futuristic setting around the unveiling of the AVATR 11 and AVATR 12. The guest journey moved between product discovery, interactive brand storytelling, hospitality and a large-scale main-stage presentation. Entertainment and audiovisual content added energy to the evening while keeping the vehicles and AVATR’s design philosophy at the centre of the experience. The result was a contemporary launch platform that positioned AVATR as a new expression of luxury electric mobility, intelligent technology and progressive design in the UAE market. Client: AVATR / Smart Mobility International Project: AVATR UAE Launch Location: Atlantis The Royal, Dubai, UAE Role: Creative Direction Scope: Creative Concept · Experience Design · Spatial Design · Guest Journey · Vehicle Launch · Digital Experience · Entertainment Direction · Team Leadership · Design Oversight
