DUBAI, UAE A multi-brand experiential project developed for the 1 Billion Followers Summit, bringing together creators, platforms and some of the world’s leading names in digital content. Across the summit, we developed branded environments and activations for Instagram, Snapchat, TikTok, New Media Academy and TubeGen AI, translating the personality of each platform into a distinctive physical experience. Spatial design, interactive activations, technology and content creation came together to create engaging environments where creators could connect, explore and produce content. The project required a cohesive creative direction across multiple brands while ensuring that every space maintained its own identity, purpose and experience. Client: 1 Billion Followers Summit / Brand Partners Brands: Instagram · Snapchat · TikTok · New Media Academy · TubeGen AI Project: Brand Experiences & Activations Location: Dubai, UAE Role: Creative Direction Scope: Creative Direction · Experience Design · Spatial Design · Brand Activations · Team Leadership · Design Oversight
