BAG OF WONDER
This year’s Winter Edition of the Rooftop, Nakheel Mall presents the Bag of Wonder. A spectacular Winter Edition that embraces the spirit of giving and living in the present.
What’s in Santa’s Bag?
This year visitors will experience this through various activities for Kids & Adults and much more.
All design elements within this space are inspired by objects imagined to be within Santa’s Bag. All of which are Instagram Worthy! Mostly we will see boxes of all shapes and sizes that are inspired by the most common shape of a gift box to remind people that they’re in a festive happy place!
Another common element that we will see here is the use of Lights, The entrance arched lights are to show the beginning of festivity through the “portal” that is the Bag of Wonder. This is carried out throughout the venue, and although it appears as a tent of lights, it’s conceptualized as the actual bag of wonder that Santa carries around.
01. Entrance
The fun starts at the Entrance! Decorated with gifts at every corner, this area is designed to appear as the opening of a bag filled with gifts! With gifts overflowing a shopping cart, to gifts that are larger than life. All these decorations encourage visitors to take the perfect picture for their social media.​​​​​​​
02. Festive Activities
The Festive Activities are split into 6 Zones. Each zone has an alternative activation that can be operated in its place.
Elves TechNOELogy
An immersive experience taking the visitors on a journey through the Elves Workshop, using projection mapping technology, and creat-elf content – this experience will definitely put a smile on your face.​​​​​​​
Ice Box
The ice rink experience can be a key leisure attraction for Nakheel Mall’s Rooftop Winter Edition. This experience can be elevated with the use of the Gift Box Light structure.​​​​​​​
Arts & Crafts

This Arts & Crafts section will include up to 5 different workshop activities for kids.
These activities can include:
- Gift Wrap Creation
- Writing Letters to Santa
- Make Your Own Greeting Card
- Custom Gift Tag
- Slime Lab
- Sponge Painting
- Christmas Tree Craft

A-MAZE-IN GIFT
This is an activity for all ages, that takes visitors through the gift tracks of the Bag of Wonder.​​​​​​​
Meet Santa
Nakheel Mall’s Winter Festival can only be made complete with a Santa Meet & Greet.
This year, the Bag Of Wonders introduces this out-of-the-box Santa Grotto.

Portal Express
AR Digital Experience
Using AR technology, visitors can scan the QR code on the floor and teleport through a door portal to the North Pole where they can see the elf's workshop.


 Instagrmable Touchpoints 

03. MARKET
STALLS 
Retail Food & Beverage
04. ENTERTAINMENT
Over the course of the Winter Festivities, we will have entertainment. This will range from
Shows on stage, Roaming Acts, Santa in the Bag!
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Credits:

Team: Virtuality
Creative Director: Fabian Pulido
Project Director: Karl Eid  
Project Manager: Wagdi Ryad
3D Artists: Fabian Pulido,  Rio Wahab, 
Graphic Designer: Fabian Pulido, Srishti Sharma​​​​​​​


THANKS!
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